Understanding Exhibit Rentals

Understanding Exhibit Rentals

If your company feels overwhelmed by purchasing trade show exhibits, you’re not alone. The process is complicated and confusing for some, although working with a good company can make it straightforward. Even then, some companies find that purchasing one is just too expensive. Many of those companies will take another path to convention success: exhibit rentals. This option is low cost, low stress, and preferable in many situations.

What Are Exhibit Rentals?

Many of the better trade show exhibit companies keep a stock of modular displays in reserve as they process orders for purchase. These modular displays are their most configurable models with changeable images and themes, making them a low-hassle option. These are the exhibit rentals. They are specifically designed to be customized for your business and then returned to the shelf, ready for the next rental. They can be shipped to any location, set up easily, taken down, and your company doesn’t have to worry about high purchase costs.

Advantages Of Renting Trade Show Exhibits

Rentals have two main advantages. The first is that they are much less expensive. The second is that they are much more manageable for businesses that don’t participate in conferences very often. As far as price, renting a booth will be a fraction of the retail cost of that same unit. Although you won’t own the booth, you can generally work with the company to ensure that everything is perfect before the actual conference.

The convenience advantage is just as notable. For many companies, the hassle of maintaining booths can become quite significant. This is particularly true whenever a business chooses a larger booth, which can even be difficult to store when not in use. Instead of maintenance worries, many companies are choosing to customize booth rentals and let the rental company worry about storage.

Disadvantages Of A Rental Trade Show Exhibit

Although there are many benefits to renting, there is one major downside: you don’t own the booth. You can’t keep it on hand and bring it out at a moment’s notice for a business event. If you want it, you have to give the company time to prepare and ensure your desired style is available. In addition, the rental bill can add up if your business is constantly paying for the use of a booth. Like with a car or an apartment, there comes a point where your expenditure on rented units would better have been spent on a purchase. If your company travels very frequently and is constantly presenting, you may well be at that point.

Is Renting For You?

If you are overwhelmed by the prospect of purchasing a booth and can’t see a clear benefit for your business, you should consider rented units instead. Rented units appeal to business owners and marketing managers who need the occasional booth on a predictable schedule. Having a fully customized setup is not possible with a rented booth, but a great appearance unique to your business is almost always available. Ask questions of your chosen event company and plan every detail of the display beforehand to ensure you get the display you’re looking for, whether you rent or buy.

Chris Harmen writes for Skyline, a leading national producer of trade show exhibits. Skyline also offers exhibit rentals to businesses throughout the country.

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