A Look At Real Estate Postcards
Real estate postcards can be mailed out, but they can also be handed out for free as if they were a business card. Either postage paid, or not, these prints can be where it is impossible for potential buyers and selling to travel on short notice. When people are wanting to relocate, a picture could tell them all they need to know about the property in which they are most interested. Let’s take a look at some ideas for distribution.
Job related relocation can be difficult for families who are usually in a hurry to meet deadlines established by an employer. They may not have time, or money, to travel to the new city to meet with a new broker. If a picture were to arrive in their mail showing a property that is for sale, it might help in making the decision about what type of house they want.
Outdoor types may be interested in buying a property in the mountains where they can enjoy walking up and down the slopes and taking pictures of the beautiful scenery. A series of mail outs with prints of mountain ranges could prompt them into making a phone call about a particular property. Perhaps they are dreaming of a place with a cool babbling brook, or a water fall.
Rural living can mean fresh produce and growing livestock for feeding the family. Getting back to nature is something many families wish to do, and a picture of a nice farm house, and sprawling acreage, could be what makes them place a call for more information. Some parents believe that children can have a better start in life with the values they learn by living on a working farm.
Beachfront property can be presented in such a way that it makes sand lovers sit up and take notice. This might be the type of setting a person wants for their retirement years. A picture could get their lives started with a property that can produce income, while they are waiting to retire. The postcard has the Realtor information printed clearly on the back.
There are investors in the world who are looking for new rental properties, and a picture stating “Rental Investment” could attract their attention. People who are being relocated for a short period of time, might not be interested in buying a property. However, they could be interested in renting one. An imprint could result in them making a phone call.
Commercial property has a different potential audience, but can include small business people, as well as large corporations. The cost of new construction can exceed the corporate budget, but the company still needs more office space. They get a card with a picture of a corporate HQ building, and caption reading, “Corporate Head Quarters”, that card might end up and the next board meeting.
Real estate postcards could make it possible to bring in more sales than ordinary business cards. Even a picture that is laying on a receptionists desk can catch the eye of someone who needs the property they see in the image.
Tori is a real estate expert who specializes in real estate postcards.